About the Host

Sheldon Baker, The 420 Area Code show host, possesses more than 30 years of creative and media experience. He holds a Bachelor of Arts degree in communications and broadcasting from Columbia College in Chicago, the premier marketing, media, and arts educational institution in the U.S., and has developed and directed a wide range of corporate marketing programs, celebrity promotion, and product branding for the natural products industry.

His media experience includes news commentator on WYEN-FM radio in Chicago, co-host of City Lights in Oakland, CA, host of Baker: In the City on CentralValleyTalk.com in Fresno, CA, producer of Healthy Talk for Life Extension on WWNN-AM in Boca Raton, FL, online health program platform RadioMD.com, and podcast guest producer for LiveForeverish.com. He has also made numerous guest appearances talking about natural health benefits. He was previously contributing editor for the Clovis Independent newspaper. His current print assignments include contributing editor to Nutraceuticals World magazine writing the monthly interview columns, Health E-Insights, and Area Code 420, blog writer for Nutrition Industry Executive, and serving as Nutrify Today newsletter editor-in-chief.