Welcome to The 420 Area Code™

With the popularity of CBD, cannabis, hemp and cannabinoid products, and now the arrival of endocannabinoid category, The 420 Area Codeā„¢, the new talk show on KGED-AM, Comcast 378, Antenna TV 43.5 and the Cocola Television Broadcasting website in Fresno, Calif., believes these product categories are taking hold in the marketplace. Consumer sentiment towards CBD products in the U.S. is on the rise. According to market research by High Yield Insights, the CBD industry could double to $2.1 billion by next year. Research also showed that roughly 40% of adults age 21 and over indicated a willingness to explore CBD under the right conditions.

With the ever expanding nutraceutical marketplace now including CBD, cannabis, hemp, cannabinoid and endocannabinoid products all starting to command a major presence from food and beverages to a wide-range of supplement products, it is only fitting that consumers seek to gain greater insight from the manufacturing pioneers and leaders, researchers and legal experts about these new health and wellness categories.

About the Host

The 420 Area Code show host Sheldon Baker possesses more than 30 years of creative and media experience. Sheldon is Chief Executive Officer of the brand marketing firm, Baker Dillon Group in Clovis, CA. He holds a Bachelor of Arts degree in communications and broadcasting from Columbia College in Chicago, the premier marketing, media and arts educational institution in the U.S., and has developed and directed a wide range of corporate marketing programs, celebrity promotion and product branding for the natural products industry.

His media experience includes news commentator on WYEN-FM radio in Chicago, co-host of City Lights in Oakland, CA, host of Baker: In the City on CentralValleyTalk.com in Fresno, CA, producer of Healthy Talk for Life Extension on WWNN-AM in Boca Raton, FL, and online health program platform RadioMD.com, and former contributing editor for the Clovis Independent newspaper, Clovis, CA. He currently is podcast guest producer for LiveForeverish.com and contributing editor to Nutraceuticals World magazine writing the monthly interview columns, Health E-Insights and Area Code 420. He has also made numerous guest appearances talking about natural health benefits.