Welcome to The 420 Area Code™

Hemp plants ready to be harvested.

With the popularity of CBD, cannabis, hemp and cannabinoid products, and now the arrival of endocannabinoid supplements, The 420 Area Code is a new talk show providing news and information about these categories and the health and wellness benefits they offer. Consumer sentiment towards CBD products in the U.S. is on the rise. According to market research by High Yield Insights, the CBD industry could double to $2.1 billion by next year. Research also showed that roughly 40% of adults age 21 and over indicated a willingness to explore CBD under the right conditions. Cannabis approval is gaining wider approval nationwide. The passage of the 2018 Farm Bill provided hemp approval and greater recognition. Endocannabinoid products available today, are considered the analgesics of the future.

With the ever expanding nutraceutical marketplace now including CBD, hemp, cannabis and endocannabinoid products all starting to command a major presence from food and beverages to a wide-range of supplement products, it is only fitting that consumers are seeking greater insight from the manufacturing pioneers and leaders, researchers, legal experts and government officials about these new health and wellness categories. The 420 Area Code will provide this information.

Email contact@the420areacode.com for information about show advertising and guest booking.

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Sheldon Baker

Sheldon Baker, The 420 Area Code show host, possesses more than 30 years of creative and media experience. He holds a Bachelor of Arts degree in communications and broadcasting from Columbia College in Chicago, the premier marketing, media, and arts educational institution in the U.S., and has developed and directed a wide range of corporate marketing programs, celebrity promotion, and product branding for the natural products industry. More info here.