The 420 Area Code interview series set to launch on social media platforms

(Clovis, CA) Sept. 30, 2021 – The 420 Area Code, a new social media platform interview series hosted by well-known nutraceutical brand development consultant Sheldon Baker and featuring expert guests from the CBD, Hemp and Cannabis arena is scheduled to debut in October. A final launch date will be announced soon.

All of The 420 Area Code programs will originate on LinkedIn and then distributed to numerous other social platforms including YouTube, Facebook,, and on website. The 420 Area Code will feature lively discussion with corporate representatives, science experts, government leaders and legal specialists focusing on the CBD and hemp marketplace plus a smattering of cannabis talk. New 30-minute shows are scheduled to be broadcast twice monthly.

“With the ever-expanding health and wellness marketplace now including CBD cannabinoid, and hemp products, it is only fitting manufacturers and consumers continue to gain an even greater insight from industry leaders, researchers, and legal experts about these categories,” said Baker, who is also chief executive officer for Baker Dillon Group, a nutraceutical marketing communications firm serving the dietary supplement, food, and CBD marketplace.

The 420 Area Code, which started as an educational programming concept for a Northern California regional radio/television network in 2019, has now blossomed into a global social media broadcast thanks to social media. The show will be co-produced by Baker Dillon Group and Nutrify Today.

Verdant Oasis ( is the program’s initial sponsor. Nutraceuticals World magazine ( has come on board as the media sponsor.

Baker has developed numerous brand marketing communications and public relations campaigns for nutraceutical and food industry companies, creating such iconic brands as CitriMax™, Cognizin™, Setria™, Cerebelle™ and others. He is the recipient of numerous awards including a Lifetime Achievement honor from the Consultants Association for the Natural Products Industry and the Nutrify India Best Journalist Award, as well as a host of other professional media and PR honors. He also writes for several health and wellness publications including Nutraceuticals World where he writes the popular Q&A interview columns, Health E-Insights and Area Code 420.

For more information about the show including sponsorship and guest consideration, email and visit the website at

Please share

Sheldon Baker

Sheldon Baker, The 420 Area Code show host, possesses more than 30 years of creative and media experience. Sheldon is Chief Executive Officer of the brand marketing firm, Baker Dillon Group in Clovis, CA. He holds a Bachelor of Arts degree in communications and broadcasting from Columbia College in Chicago, the premier marketing, media, and arts educational institution in the U.S., and has developed and directed a wide range of corporate marketing programs, celebrity promotion, and product branding for the natural products industry. More info here.

You may also like...